Retailers on the Ropes: Can These Companies Survive?

I chose to read an article from Time.com about five retailers who are on the brink of bankruptcy. The retailers discussed in the article include Talbots, Borders, Pier 1, Office Depot, and Jamba Juice.

In today's economy many retailers are having to close their doors. In addition to low sales, these companies are falling short in areas where their compeitors have been successful. Things like company debt, lack of technology, poor service, and low customer satisfaction have caused these retailers to scramble and try everything they can to stay afloat.

But what does this mean for students like us? The trend of retailers going bankrupt is becoming all too common. This means less jobs for us upon graduation and several thousand lost jobs for people already employed by these companies.

It's going to become harder and harder for retailers to be successful during this recession, and in the end only the retailers who can cut costs and communicate their value to their customers will survive.

http://www.time.com/time/business/article/0,8599,1874532-2,00.html