Despite Economy, Wal-Mart Sales Rise

The title of this article is not surprising. Wal-Mart has been doing very well, even during a time of economic downfall. Wal-Mart's same store sales rose 2.1% in January, which is higher than the stores own forecast. But what keeps customers shopping at Wal-Mart?

Wal-Mart keeps consumers shopping in its stores by offering the lowest prices possible. People are looking to save money any way they can, and Wal-Mart offers a wide range of products at unbeatable prices. Also, the store offers necessities like groceries and personal care products, which are what consumers are buying these days. They don't have extra money to splurge on items they don't need to survive. They also don't have money to shop at fancy grocery stores or department stores where you pay more money for basically the same product, just a different atmosphere and service.

http://www.time.com/time/business/article/0,8599,1877448,00.html