Coke unveils marketing pitch for Hispanics

Coca-Cola has unveiled a new marketing campaign targeted towards the Hispanic population in the United States. They've created an ad that will run on spanish language networks including Univision, Telemundo, and TeleFutura.

The Hispanic population is one of the fastest growing market segments in the U.S. today. This makes it very important for brands to understand this market and be able to successfully sell their products to them. Especially as business becomes more global, marketers are having to focus more on selling their brands internationally to all different types of markets rather than just the U.S. market.

http://www.bizjournals.com/tampabay/stories/2009/03/23/daily44.html