This article talks about how there was a text message circulating that claims that women who shop at Wal-Mart in Pittsburgh are in danger because there was to be a gang inititation and three women were to be shot. This text message made many customers weary of shopping at any Wal-Mart because they were unsure which Wal-Mart the inititation was taking place.
Although police say this was a hoax, I still think it is a big deal. Customers who don't feel safe in your stores aren't going to shop there, and they'll probably tell their friends not to shop there either. Some women said when they received this text message they sent it to all their friends, warning them of what might happen if they went to Wal-Mart on this night. Even though the text was about Wal-Marts particularly in Pittsburgh, I know that even people here in Greensboro who heard the rumour were sure to not make a trip to Wal-Mart that night or in the near future.
When customers don't feel safe shopping at your store it can really be bad for business. It is very important to have the appropriate security in order to ensure customer safety and make sure they feel confident shopping at your store so they'll continue coming back.
http://www.thepittsburghchannel.com/westmoreland/18979738/detail.html
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